The Jewish Center for Youth Services had a large collection of photography taken from their staff and the content they anted for their brochures. With those 2 elements of design we studied the mood and vibe of everything and pictured a cacophony of activities, fun, silly faces and music just jumping off the pages.
Using illustration techniques to trace some of the photography and using collage of typography that filled the pages with loud visual stimulation we proposed a child-centered design. Something that evoked days packed with fun and color. using this technique also helped “mask’ come of the photography as it was hard to get a full photograph that didn’t have something over exposed or under, blurry or cut off. So this playful method of layout allowed us to work around the strongest photographic elements and make the most out of their materials. This project was completed for Blue Chip Advertising who was the Account Manager and Project Owner.
Cecilia and her staff have done many different projects for us.
The one that really sticks out for me is they took the forefront in our re-branding and with their guidance we are much happier with our logo, website etc.