Description
This client had a logo but no online presence or branding. We took their original trademark and developed a look and atmosphere that matched the vision and vibe set by its founder Diana Goldstein.
She had some great photography from a previous shoot and wanted to add some more shots so we hired a photographer and Art Directed the shots to match the original shoots’ style in order to use them all on the website and marketing materials.
Website design was created from scratch after meeting with the client and realizing they needed a more approachable organization of their information/services and a lot more visual brand-building. After working with them to identify key audiences, we molded the IA to reflect those individuals in the UX. The purpose was to help relate the story of how this somewhat obscure science related to different individuals. We also converted some sections to wordpress so the client could control the content, a top project goal for them.
After the webdesign was completed we worked on a brochure that would explain her areas of service and team specialty. We proposed a “Z” fold brochure to make it a little different and used a custom size that would fold perfectly into an A8 invitation envelope then created a design for the envelope itself and chose a stock that had a soft sheen to it to reflect the quality and upscale nature of the office location and service.
